Academic Writing in the Digital Age Essay Example | Topics and Well Written Essays - 1000 words

Academic Writing in the Digital Age - Essay Example High school students nowadays write academic essays as well. Universities are also using academic essay writing as a way of selecting the right students for admission and as a way of assessing performance of their students in the final exams especially in the schools of humanities and social sciences. This essay will look into what essays are, what is its importance especially in colleges, skills gained by academic essay writing, multimedia genre that can equip students with the same skills, how the skills will be of benefit to the students after school and how the digital age will address the needs of the digital students. Academic Essay Writing One cannot understand what an academic essay is before understanding what an essay is. An essay can be described as a piece of writing or wittings from an author’s point of view and it can carry some other authors’ thinking with citations from the authors’. An essay can be inclusive of a number of issues from political m anifestos, learned arguments, literary criticism, daily life observations, reflections, to the recollections. There are different forms of essays with academic essays being one. The types are admission essays, film essays and photographic essays. An academic essay is therefore a piece of writing from the writer’s point of view on a particular issue for educational purposes (Ellis & Louise 24). For years, academic writing has been part of college. Students, especially in this digital era, have just been doing it because they had no choice but just to do the essays if they are to graduate. They would do the essays with carelessness or haphazardly just to be done with the painful experience of writing without realizing how important it is to them. Essay writing is not part of the college curriculum to punish or torture students but to equip them with skills that they would use not just in their professions but also in their daily lives (Ellis & Louise 62). Essay writing equips s tudents with a number of skills with the most common one being the ability to write. It is not everyone who can read and write has good writing skills just not everyone who can speak out words is excellent in the language. Essay writing makes one become perfect in this skill of writing because practice makes perfect. One gets to know how arrange their ideas in a systematic and chronological manner (Ellis & Louise 266). Ability to research, use handy information is another skill gained through writing academic essay. When given an assignment to write an essay, more often than not it will include researching for useful information or data. After getting the data from the research, the student will be required to use the information into use in writing the essay. Continuous writing of these essays gradually develops the student’s research skill and the ability to put information to use (Ellis & Louise 260). Few people have the ability to express their point of view whether throu gh speaking or writing clearly. College essay writing comes in handy in helping people with this. This is so because some essays ask the students' point of view about something. As they express their opinions or thoughts about the issue, they develop the skill of expressing one’s thoughts. The skills are developed as expressing through writing first then gradually their ability to express themselves through speaking (Ellis & Louise 32). The other skill that is acquired through writing essay essays is the ability to analyze issues and solve problems. Sometimes essay involve analysis of issues, or giving solutions to problems like say drought, corruption and others. The writing of such essays will require the student to look into such an issue critically and offer way outs. The

Johnson and Johnson Sun Care Product Competitor and Consumer Analysis Essay

Johnson and Johnson Sun Care Product Competitor and Consumer Analysis - Essay Example The long term success of the company in the marketplace is predicated upon its ability to react to, anticipate, and even create needs. Johnson & Johnson is a large corporation with 16.929 Billion of operating income. Total assets of the company are about 84.912 Billion and net income is 12.949 Billion (2008). Johnson & Johnson specializes in pharmaceutical products, medical devices, healthcare products, soaps, shampoos, toiletries, etc. Still, sun care, skin care, health and beauty products, OTC and drug products occupy a large market share. The famous brands of Johnson & Johnson are Johnson's Baby, Coach, Gynol, REACH, etc (Johnson & Johnson Annual Report 6). The company was founded in 1886 as a manufacture of ready-to-use surgical dressings. Robert Wood Johnson was the first president of Johnson & Johnson. The uniqueness of this company is diversification. The first consumer goods were manufactured in 1920s, toiletries were added in 1970s, and at the end of the 21st century the company developed a new division for medical and biopharmaceutical products (Johnson & Johnson Home Page). For Johnson & Johnson, the mingling of value construction and communication that occurs in businesses in which the customer enters the system is worth striving toward in manufacturing firms as well (Burke 3). In Johnson & Johnson, strategic marketing is based on strategic thinking which can be seen as a unique vision of the problem. The subject of decision making raises the larger issue of the planning organization's strategic thinking; specifically, the question is about prerogative and responsibility. Although most "professionally managed" organizations now subscribe to "participatory" decision making, there is nowhere any uniform understanding of exactly what that means. According to the company's annual report, "international sales were 10.3%, 9.6% and 11.2%, respectively 10.8% over 2007 with 8.3% of this change due to operational growth"" (Johnson & Johnson Annual Report 35), The opportunities of Sun care products include high potential to growth and profitability, professional management team and unique corporate culture, customized order system and discounts. There is a great opportunities for ssupermarkets in this field, because specialized shops, throughout the world are interes ted in goods produced in the environmentally friendly manner. "The Skin Care franchise sales grew by 10.8% to $3.4 billion in 2008. The sales growth was primarily due to the AVEENO, CLEAN & CLEAR, NEUTROGENA and JOHNSON'S" (Johnson & Johnson Annual Report 35). The company's market share is about 18 %. As for sun care products, the market share is about 11% of the total US market. For sun care products, the opportunities include high potential to development and expansion, professional approach to management and wider product range. Retail service assesses the areas in which the organization can benefit the most from greater emphasis on creativity and innovation. Competitive advantage serves both as a way of identifying what creative and innovative things competitors are doing as well as finding out for each of the areas requiring imagination and innovation who is the best. "Worldwide demand for products using natural ingredients continues to drive growth for the AVEENO brand, which uses a

Modern Architecture Essay Example | Topics and Well Written Essays - 2000 words

Modern Architecture - Essay Example One of the latest styles of architecture that emerged in the 20th century is Modern architecture. Modern architecture can be best described as a style which believes that "Less is more". The major proponent of this style is Ludwig Mies van der Rohe which thought of the "Less is more" theme for modern architecture. Modern architecture is known for its rejection of the classical styles (historicism) and believes that the materials and functions of the objects used in the structure is the end all and be all of the structure. It also firmly applies the principle of industrial aesthetic and the concept of functionality over being ornamental. Unnecessary details are removed and all design aspects are streamlined ("Modern Architecture", 006a). "Less is more" emphasises that every part of the structure must have a purpose other than being ornate and that every part must compliment each other in terms of function. In modern architectural design, the overall from and aesthetic value of a structure is determined by its function and the materials it is made from. This should be done without reverting to classical design concepts. A structure, commonly a building is envisioned as a wide governing space that rests on delicate foundations and surrounded by walls and ceilings complementing the foundations rather than a chunk of rock and other materials. Modern architectural design is mostly based on industrial concepts and by modern art styles such as abstract and impressionism. Le Corbusier's book entitled Vers une architecture (1923, tr. 1927) is a very good source of inspiration for modern architectural styles as well as the writings of Dutch architect J. J. P. Oud and German architect Walter Gropius, who handled the design of the Bauhaus in Dessau. Other early proponents of the modern movement include: German architects such as Ludwig Mies van der Rohe, Marcel Breuer, Ernst May along with Americ an architects Raymond Hood, Albert Kahn, Richard J. Neutra, William Lescaze, and George Howe ("Form and Materials." 2006).Modern architectural style is also known as 'International style', 'Neue Sachlichkeit', and 'functionalism' and has been around after the end of World War II. Modern architecture relies on modern materials, the principles of functionality and the rejection of historicism and everything that is purely ornamental ("Modern architecture." 2006b). early forms of modern architecture were seen in the 1900's, but modern architecture was not formalised yet. Those times saw the advent of simplified and functional structures that eventually became the signature of modern architecture. By the 1940's the characteristics of this style were identified and given the name 'International Style' which became the trend for most building styles in the twentieth century. Some historians think that modern architecture is a response of the society to 'Modernity' and further in to the so -called 'Enlightenment'. They view it as a result of all the social and political turmoil that happened during that period. Critics and architectural experts however view modern architecture as the natural path of architecture fuelled by the latest advancements in structural technology and development in engineering. Also the availability of modern materials such as Plexiglas, metal alloys concrete etc. drove

International accounting Essay Example | Topics and Well Written Essays - 1750 words

International accounting - Essay Example Thus the exchange rates were under pressure heading to period leading to intense depreciation at the time of a steep fall in the global risk sentiments forcing RBI to interrupt so as to stabilize the unit of domestic currency. As for the foreign currency the Bank has entered into the contract of foreign currency derivative with its customers to lay them off on matched basis in the inter-bank market. The foreign currency hedging is made on the spreads on the customer transactions. The risk management body of the company undertakes hedging and the methods are thus used for assessing the effectiveness of hedging. The hedging taking place may be against a single liability or asset or a portfolio of the same (HDFC Bank Ltd., 2012, pp.110-124). Extent and Nature of Foreign Currency Exposure The Bank has entered into derivatives and foreign exchange deals after setting up counterparty credit limits on the basis of the counterparty’s ability to meet obligations in the event of foreign currency exposure. For such like endeavors the bank does not bear any market risks but only carries the credit risk associated with the counterparty. The Bank generally maintains a provision for the standard assets inclusive of the credit exposures on the basis of current market to market value of interest rate and gold and foreign exchange derivatives contract at stipulated level by the RBI from time to time. For the overseas branches of HDFC the provisions are maintained at a much higher level by the respective regulator of RBI. The effect of translation exposure of the company has resulted in translation reserve of the company amounting to Rs. 251,651,000 on 31st March, 2012. However, the treasury segment usually consists of the net interest earnings from the bank’s investment portfolio, money market lending and borrowing, losses or gains on the investment operation and on account of trading in derivatives contract and foreign exchange. The non-monetary as well as the mon etary foreign liabilities and assets of non integral foreign operations. These are then translated based on the rates of closing exchange notified by FEDAI related to the Balance Sheet date thereby resulting in profit or loss of the company that arises out of exchange differences which gets compiled in the Foreign Currency Translation Account till the disposal of the net investment in the non integral foreign operations (Raynor, 1999, p.156). Major risks of the business Since the intensification of the global financial crisis of 2008, risk related to the domestic growth of the company was a hindrance faced from the external environment of the company. The Bank also faces risk related to the Technology Risk Management of the company generally resulting in the cyber fraud. The other critical risks faced by the bank are the operational risk, credit risk and the market risk. Credit risk aroused from the non-payment of the loaned amount of the company whereas the market risk associated w ith the interest rate risk and the liquidity risk of the company. Th

A Critical Discussion about British Airways and Its Entry into Central Essay - 1

A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets proposal - Essay Example In aviation industry however entering new markets is not easy as airlines need a lot of permissions to fly to their preferred destinations. For domestic routes, an airline gets a national license by the regulatory authority. For international flights, the regulatory authorities of all involved countries have to permit the course and destination. For expansion purpose if an airline to operate from out of a host country, like a multinational it also has to decide a suitable entry mode. Majority of the airlines prefer equity participation in existing airlines, or through mergers and acquisitions. In this paper, the opportunities for British Airways (BA) will be studied for entering the East European Market. Earlier this market was closed but now the airlines like British airways have the option to join this market. Aims & Objectives Eastern Europe has gone through an economic policy change. It is now a free economy and thus now it is possible for the West European and other airlines to enter this market for profitable business ventures. This paper aims to research and find for British Airways a suitable market entry mode. The scope of this research will be to find the best options and to figure out the best one. Here are the aims and objectives of this research: 1. To understand Mergers and Acquisitions: Although East Europe is now a free market, however, every country has its own set of compulsions which any new entrant in the market has to face and which might act as a hurdle in establishing business in such a region. Mergers and Acquisitions can only work for the benefit of trade if both parties joining hands have common synergies. This brings us to the point where understanding Mergers and acquisition becomes very important. This is to be done especially in the light of existing political and economic conditions of the market we plan to enter. 2. To discover the cultural and knowledge base of the region to be explored to see if British airways can tackle them successfully or not. In the long run, investment in any country is not only a financial investment. The culture and environment also play their own very significant role in business success. 3. To evaluate competencies and internal strength of British Airways. This will help show if Mergers and Acquisitions or Joint ventures can be the best solution to entry in east Europe for British Airways. 4. To discover the capability of new venture to be able to merge seamlessly with the global operations of British Airways. This is to be done with special focus on technology. 5. To study customer requirements and needs in Eastern Europe where cost will act as a deciding factor. Literature Review: British Airways is targeting new markets and to enter a new market as an airline, a lot of factors are to be considered. As per (Hill et al, 1990) the four motivation factors include market seeking, resource seeking, efficiency seeking and strategic resource seeking. When the opportunities in home ma rket appear to be limited, the companies in any of the markets and industries have to look for newer options in the markets outside the home zone. On 25 August 2009 the British Airways celebrated its 90th anniversary. The origins of one of the most profitable airlines can be traced back to the birth of civil aviation, the days after the World War 1. Air travel has changed beyond one’s imagination since the first scheduled air service on 25 August 1919. The day the world’s first commercial passenger air service from Hounslow Heath, Middlesex to Paris in August 1919 by British Airways’ forerunner company Air Transport & Travel was no ordinary day. It was a historic

12 angry men Essay Example | Topics and Well Written Essays - 500 words

12 angry men - Essay Example It is only juror no. 8, who offers a dissenting opinion and queries all the prosecutor’s evidences against the defendant. He goes to an extent of purchasing a knife that is akin to the one presented as murder evidence in a bid to convince fellow jurors that the prosecutor’s claim of â€Å"unique† was misplaced. The dissenting juror finally manages to influence the opinion of the entire jury and drag them into the world of â€Å"reasonable doubt†. However, his reasons seem quite ludicrous. By making his queer judgments about the witnesses and pronouncing outrageous claims to disown them, juror number 8 appears quite bizarre. The juror goes ahead to disown another key witness who heard the crime taking place by asserting the claim that the old man probably made up his story to boost his ego. It is funny how the dissenting juror finally manages to get the other 11 jurors, who were initially convinced that the accused is guilty of murder, into his ship where reasonable doubt dictates all the evidence against the accused. The ruling of the jury is similarly interesting. The jurors unanimously make certain witness and evidence assumptions and conclude that the defendant is not guilty of murder. It is apparent that the other jurors arrive at this conclusion as an escape from looming argume nt with juror number 8. In my opinion, the jury made a big mistake. The defendant should have been held guilty for the offense. Since when has a juror become an investigator in a case over which he presides? When operating in accordance with the law, jurors are barred from performing their own investigations in cases. As such, Juror number 8 should have been substituted with another juror if the other eleven members of the jury had reported him trying to conduct his own investigation. By failing to abide by the requirement of the law, the entire jury appears to have seriously

Mr Ulysses S. Grant ,Mr Robert E. Lee Essay Example | Topics and Well Written Essays - 500 words

Mr Ulysses S. Grant ,Mr Robert E. Lee - Essay Example This document will compare and contrast the two personalities in light of their roles during the Civil War. Ulysses S. Grant was one of the personalities that played a critical role during the Civil war. Bonekemper (233) notes that although people did not know him at the beginning of the war, he was later to emerge as a leading and important commander of the Union forces at the last stages of the war. In fact, Grant was not a soldier at the beginning of the Civil War. His attempt to join the army in 1861 was met with strong resistance from some quarters before being allowed to join the army. He was later to join the Union forces where Grant was elevated to become the Union Commanding General at the last stages of the war. As the commanding general for the Union forces, Grant used military tactics and strategies that helped the Union forces triumph over the confederate forces at the south. By contrast, Lee was a prominent soldier right from the beginning of the Civil War (Bonekemper 233). Unlike Grant, who became a soldier when the war had begun, Lee was the confederate Commanding General right from the beginning of the war, a position, which he held until the end of the Civil War. Secondly, Grant was a very ruthless commander who showed no compassion and mercy to either the confederate soldiers or the civilians. For instance, upon taking command in the last stages of the Civil War, the first thing he did was to order General William Tecumseh Sherman to harass the civilians who were defenseless. Sherman went ahead to implement the direction by ruthlessly taking whatever they wanted from civilians without paying for them. This resulted in the looting of the properties of the local residences even as crops were destroyed, houses torched, and livestock killed (Bonekemper 232). Grants inhumane style of leadership also came to the limelight after ordering a stoppage to the exchange of prisoners of war. Before Grant took command, there was a system in