Advertising Uses Essay Example for Free

Advertising Uses Essay Advertising: Information tool, manipulation tool, or Beyond? The impact of advertising in our society is a fiercely debated topic, and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor, ongoing story lines, unexpected dialogue, unusual techniques, attention-getting spokespersons, or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically attempts to inform or persuade potential customers to purchase or to consume more of a particular brand of product or service. This is not a surprise, advertisements are everywhere. Society is so used to it that they just see it as a tool for letting others know about a product. The majority sees advertisement as an information tool. Unfortunately advertising doesn’t have that purpose anymore. According to Chuck Blore said: â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it†. Just until the 1800’s advertising was an information tool, then it became a manipulation tool because of mass production during the industrial revolution. Everything stayed the same until the 21st century. This century had changed the whole concept of advertising, now advertising is something beyond information or manipulation. Advertising is a tool to create costumers (yes, create!). Now publicists create needs, preferences, beliefs, points of views, and everything they need to get money without measuring their acts. Advertisers are changing customers’ true desires instead of selling their products to the ones who needs them. Advertisers create needs. Its not true that every time someone sees a Burger King ad he/she is hungry, its just part of the advertiser’s job. They make every ad incredibly appealing so that everyone who sees it believes that he needs a burger right away, or at least something to eat. Haven’t you noticed that those kinds of ads are always close enough to the respective restaurant, and it’s not just in the food business that advertisers create needs? They do it in every opportunity they have, such as apparels, technology, etc. Advertisers create preferences. They build desires and preferences every time they have to present a product that isn’t for everyone. Advertisers show products as unique and incredible. The costumers believe they need them right away. What advertisers do is create an image of a product that will make costumers buy it without thinking it twice; it will create such a huge desire for that product that costumers will feel the need for buying it even though it can be a product that they wouldn’t be interested before the ad. Advertisers create beliefs and points of view. They do everything for achieve their selling goals; they don’t care about the costumer real desires. Advertising is in such a position that it can make costumers change the way they see themselves, the way they see others, and they way they feel about their lives. In this case there are examples such as all the commercials with models that make costumers feel insecure with their bodies (no matter the gender). Also ads that insist with the idea of getting thinner with machines or pills â€Å"without doing exercise† making costumers believe that everything works. Advertisers create perceived difference and make them feel that a particular product is different. Most of the time the difference is simply the audience the company wants to target. Unfortunately one of the biggest consequences of abusive advertisement is that most of the advertisers are targeting kids affecting their way of thinking and all their interests. Kids fourteen and under spend an estimated $20 billion a year and influence purchases by parents, grandparents, and others to the tune of $200 billion a year. As a result, advertisers spend big bucks to reach kids: an estimated $800 million for programs alone. Experts say that children are particularly vulnerable to the persuasive effects of advertising, especially television commercials. â€Å"Kids are the most pure consumers you could have,† says Debra McMahon, a vice-president at Mercer Management Consulting. â€Å"They tend to interpret your ad literally. They are infinitely open.† The child as in-house salesperson is a powerful friend to advertisers. Because of this, some advertisers are very concerned with the society, because a lot of advertisers are just trying to sell the product witho ut limits. They don’t think about the audience that can see their ads. Advertising has become really intense during the past years. They are trying to sell their products or services without a limit, without respecting the costumers. It should be controlled, definitely. Advertising, too, should be held to the truth, as many people take it at face value and ingenuously believe all or most of what is said. That’s why there are associations promoting responsible advertising like the International Advertising Association (IAA) and Advertising Educational Foundation. Also there are advertising ethics that are being discussed, ethics that should be present when an ad comes out for the rest of the world. Advertising should be more socially responsible, because advertising is just one of the most important social influences in a capitalistic economy, like ours. And using media as its vehicle is a pervasive, powerful force shaping attitudes and behavior in todays world. As the media grows, the number of advertisements increases everyday and it plays a substantial role in people’s life because we are bombarded with thousands of advertising messages daily. The industry should concentrate more on the advertising ethics, and how to satisfy the consumers, instead of manipulating the consumer into buying their product, misinforming, tricking people for their own financial gain and creating negative social impacts. Advertising must be truthful, not misleading, ambiguous, or make wrong factual claims that can get consumers to buy inferior products thinking these products can deliver more. Advertising should be creative, and who says you can’t direct your creative abilities towards projects that aim to do good? Advertising should be responsible, so that it helps to contribute a positive effect on our society and the environment. I do not wish to see advertising eliminated from the contemporary world, because it is an important element in todays society, especially in the functioning of a market economy, which is becoming more and more widespread. I do wish that the world of advertising change and can be limited to be used as an information tool, not manipulation or â€Å"beyond that†, and hopefully in the future we’ll have the chance to see on magazines, billboards and TVs ethical and responsible ads, because as Chris Moore said once â€Å"Advertisers are in the business of communicating with thousands, even millions, of others all the time. That gives us thousands or millions of chances to practice what we believe every day. And try to get it right†. References Day, Nancy. Advertising: Information or manipulation? Enslow Publisher, 1999. Scivicque, Christine. December de 2007. February de 2011.

Capital Punishment Essay: Criminals Can Think Twice or Die Once

Capital punishment has been in effect since the 1600's (Cole 451). However, in 1972 the U.S. Supreme Court ruled that the death penalty was cruel and unusual punishment, which was unconstitutional according to the Eighth amendment. It was public opinion that the current methods of execution, hanging, electrocution, and facing a firing squad, were too slow and painful upon the person to be executed (Cole 451). The U.S. Supreme Court reversed this decision when a "cleaner" way to bring about death was found in 1976. This "cleaner" way is death by lethal injection, which is quick and painless if administered right (Cole 450). Since capital punishment has been reinstituted many people have argued for and against capital punishment. Some say the death penalty is what the criminal deserves while others object to it because death is irreversible. I feel the death penalty is a good form of justice because only about 250 people a year get the death penalty and they are guilty beyond a doubt a nd don't deserve living with the possibility of parole. The sentencing judge or jury are ordered by the Supreme Court to look for "specific aggravating and mitigating factors in deciding which convicted murderers should be sentenced to death" (Cole 451). Some of these mitigating factors are the defendant's motivation, character, personal history, and most of all remorse (Costanzo). Every year approximately 250 new offenders are added to death row. In 1994 there were 2,850 persons awaiting execution. Yet no more than thirty-eight people have been executed a year since 1976. This is a ridiculously low number compared to 199 persons executed in 1935 (all from Cole 451). The reason for this slow execution rate is the process of appeals, from sentencin... ... is a punishment that will remain active for a long time in the future, even with all the criticism. It is an ancient way of dealing with extremely serious offences that plague our country today. Hopefully the appeals process will be shortened, but remain effective, so more criminals can be executed, making prospective criminals think twice. Works Cited Bailey, William C., "Murder, Capital Punishment, and Deterrence" 1994. Journal of Social Issues. Cole, George F., The American System fo Criminal Justice 1995, New York. Costanzo, Mark "Attorney Persuasion in the Capital Penalty Phase" 1994. Journal of Social Issues. Death Penalty Discussion, Sept. 12, 1994. Search on Turbogopher under "Execution". Death Penalty, May 12, 1994. American Civil Liberties Union. Search on Turbogopher under "Execution". The Electric Chair, Aug 13, 1993.

Database Applications Used in Our Organization Essay

Our company has really advanced in terms of database management. Initially, they were using Microsoft Access database application soft but recently they introduced Oracle database application. This change has been brought about by the economic growth in the country which has in turn seen our organization grow significantly. Microsoft Access database application is the commonest database application that is used by majority of the firms especially the small one. One of the benefits of using this database is that it is relatively compatible with Structure query language (SQL). Most organizations have made use of the software for one is that it’s in expensive to maintain and secondly it’s because most employees are family with its application. Our company has not been an exception; we have over the years been using the software to store all our data in it and were able to retrieve the information without difficultness. The database application software is very useful in out organization as we have eliminated the use of papers in our office. This has also increase the efficiency of activities within and outside the organization. This has ensured that tasks are accomplished faster within the organization and this ensures that organizational goals and objectives are achieved in the long run. Previous, the use of paper work in the organization would lead to some processed being delayed and this in turn to delay to completion of a deal that would have benefited the organization financially. For this case, elimination of the paper work has seen deals being completed faster and the company gains financially. Recently, the management saw the need of introducing advanced database application software that would be able to accommodate the huge data the need to be store within our system. Due to this reason, they proposed to introduce Oracle database application software in the organization although the Microsoft Access database application software is still in use. The reason of using both is to ensure that all employees familiarize with the new system before implementing the Oracle database application fully in the organization. Another reason of maintaining both systems in the organization is because it would take time for the organization to transfer the entire data store in the Microsoft Access to the Oracle system. There is still room for improvement as far as database management is concerned in our organization to ensure that our services are delivery even faster so that we can increase our sale and achieve our organizational goals and objectives. For this case, the organization needs to ensure that all employees familiarize themselves with the Oracle database application software so that we can get rid of Microsoft Access. It is always wise for an organization to advance with technology since many large organization are no longer using the Microsoft Access and incase they interact, they might be a problem due to compatibility of information. There is also a need for the organization to introduce DB2 database application software which is also cost effective database application software. Organizations especially large one like ours should ensure they get rid of paper work which slows processes within the organization. They should adopt database application software that is cost effective in term of number of employees to be employed to handle and maintain company’s data and speed of processing information within the organization.

A Comparison of Justice in The Tempest and Merchant of...

Justice in The Tempest and Merchant of Venice nbsp; In both Merchant of Venice and The Tempest, Shakespeare proposes ideas of justice and mercy that hold true in both plays. In order to see if the actions taken were just and/or merciful, definitions of these words must be set up. If we were to assume that Shakespeares definition of mercy was what Portia espoused in act four, scene one, specifically lines 205 - 206, the definition of mercy must be viewed in a biblical sense. Thus, in order to judge if something is merciful, one must look to see if it fulfills the qualifications of mercy in the New Testament. However, the idea of justice is quite different, for my definition of justice, I will turn to Charles Mills definition, for,†¦show more content†¦During the trial, it would be fair to say that mercy was given to Antonio and not Shylock. For Antonio, the other cheek was turned and he was able to be spared the loss of his life -- even though he had entered into a contract in which he put this on the line. On the other hand, money was not given to Shylock who not only was not reimbursed the money that he lent out, but he was also harmed by being forced to convert. However, when looking at why mercy was given to one and not the other, we must look at how justice was applied. In Antonios case, he is a Catholic merchant from Europe, unlike the prince of Morocco. However, even though Shylock was also a European, he was not a Christian -- justice did not apply. However, in context, was justice served? Of course it was served, for not only was the spirit of it upheld but it was also carried out how it was meant to be carried out. Thus, in The Merchant of Venice, justice and mercy intermingle providing mercy only to the people that receive justice. nbsp; In The Tempest, Shakespeare again uses the concepts of justice and mercy in order to have his audience think about what just and merciful actions were taken. At the end of the play, when Prospero releases Caliban from his bondage, this action, by definition, is merciful, but in no way is it just. By releasing Caliban from his control, Prospero has taken a love thy neighbor as yourself mentality and, this, is merciful. However, when determining ifShow MoreRelatedTragic Drama According to AC Bradleys Theory of Shakespeare and a Comparison of Arthur Miller and August Wilsons Concept of Tragedy2899 Words   |  12 Pagesnot contemptible. Hence, with the true greatness of the hero attaches the tragic impression. This combination of greatness with tragedy attached to it is Shakespeares impression of waste (Wyandotte 2002). Shakespeare further presents an idea of Justice in his plays. In his plays, we find no traces of wrong doers reaping the fruits of what they have sown. The reason can be his lack of interest to hereditary however; he has given special regard to fate. The dilemma of fate is its vast and fixed natureRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesmake a digression on overt and covert meaning and the relation of this distinction to the psychology of cognition. The various ways of knowing God are given as an example. Parts of the argument are to be found in a minor work by al-Gazzà ¢là ®. The comparison, frequent in Islamic literature, between the incomprehensibility of God and the intolerable brilliance of light, is used by way of illustration (pp.177-79). This is followed by speculation as to the reason why, of the twenty-eight letters of the